Generating new leads for your business is what keeps your company growing. In a market that is always competitive, if you are not growing, then you will soon be extinct. That is why businesses are always on the lookout for new strategies that can help them increase the flow of relevant leads that will convert into clients or customers. There are many different methods of lead generation and all of them may not be the right fit for your products. To understand what type of lead generation services are right for you and how you can implement them, continue to read this article below.

Types of Lead Generation Services

There are several lead generation methods that businesses implement in order to gain more customers and increase their revenue. Here are some of them –

Cold Calling

Cold calling is one of the oldest methods of lead generation. Since there were telephones, cold calling has existed as a way to reach potential customers in order to directly pitch them a product or service over the phone. Since it is a form of interruption marketing, these days many businesses refrain from engaging in them, yet this practice is prominent all over the world across different sectors.

How is it done?

The first thing needed here is the database of potential customers. You can either purchase this data from various data vendors or source it yourself through various online directories and data scrubbing tools. After that, you need a strong script that contains all the information and benefits of your product/service. It should also contain the counters to various objections the customers may pose.

Who is this right for?

Cold calling works for any business where you have a product or service that you can easily explain over the phone. It works for products that are fairly common and are in huge demand across the market. It works for both B2B and B2C industries.

Email Marketing

Email marketing consists of sending bulk emails to a list of prospective customers in order to get them to either visit your website or place an order for purchase directly through the mailer that is sent. It is a form of digital marketing that is referred to as drip marketing as well. It is one of the most popular marketing and lead generation methods of the 21st century.

How is it done?

Just like cold calling, the first thing you need is a database of potential customers. Again, this database can either be purchased from a vendor or sourced manually. It should be noted that email marketing has a conversion rate of only 3% statistically. This means we need a huge bulk of email addresses of potential customers for this technique to be successful. The next step is to write an eye-catching subject line and content of the emailer that is usually designed in HTML made responsive for all devices and then launched using an email marketing tool like Mailchimp. Note that you can also end normal text emails as well if that seems better for you.

Who is this right for?

This tactic is perfect for both B2B and B2C companies. If you are running any special offers or discounts on your service, then creating an email campaign around it works best. It also helps in cases where you need your leads to sign up for events or webinars.

Inside Sales

Inside Sales is a method where you have a team of lead generation experts use tools like Linkedin and other online platforms to market your products directly to relevant people of relevant companies. This method is perfect for B2B companies that care more about the quality of leads over quantity.

How is it done?

You need a team of inside sales professionals with LinkedIn accounts. You might require a sales navigator Linkedin premium account in order to reach the right people. You need a clear list of target sectors or companies and whom the right people are of those companies. The executives then reach out and connect with those people and proceed to pitch them for a meeting with the sales managers.

Who is this right for?

This technique is for B2B companies that want to sell their products or services by reaching the relevant executives or target companies. Since LinkedIn is a professional network, it is the perfect platform for this activity.

Search Engine Marketing

Search Engine Marketing is that part of digital marketing that consists of placing paid ads on search engine result pages of Google and Bing in order to reach customers that are searching keywords that are relevant to your business. This is a form of inbound marketing where you bring the relevant audience to your website or landing page, from where you can convert them into leads.

How is it done?

You need to have a website or a landing page with a contact form and relevant content about what you are offering. Then, you must create an account on Google or Bing ads platforms and set up your campaigns that include the keywords you are targeting as well as the ad copies you want to show. The ads are charged as per a pay per click model where you get charged for every click on your ad, based on the amount you have bid for your keywords.

Who is this right for?

This method of lead generation is perfect for those companies who are selling a product that there is a wide demand for on the internet. You need to check the keyword searches for your product category and if you have an abundance of searches, then you should go for it.

Social Media Marketing

Every business wants to capitalize on the power of social media. Platforms like Facebook, Instagram, Snapchat, and LinkedIn have millions and even billions of potential customers for several businesses. Companies are realizing that and have launched ad campaigns on all these platforms to increase their customer base and raise awareness about their brands.

How is it done?

Every social media platform has its own ad manager. You need to create an ad account there and set up your campaigns. On social media, you can target your demographic in a very wide or narrow manner depending upon who your key audience is. You can target people based on their gender, age, location, job profile, educational background, and even their hobbies. Once you have a target audience ready, then you just set up your ad copies with relevant text, images, or videos.

Who is this right for?

Social media marketing is mainly useful for B2C companies that want to advertise their products to the end-users and get them to place orders directly. For B2B companies, LinkedIn is the only social media platform you can advertise on in order to generate relevant leads.

Conclusion

The above were some of the most popular lead generation methods that are used by businesses all over the world with great success. Now you know which would be best for you, you can go ahead and implement these methods to grow your customer base. You also hire a lead generation services company like Octopus Tech Solutions to help your business reach its lead generation goals through one or all of these methods.