Your website is one of the most important marketing and sales tools and if you want to effectively redesign your current website, then you should always know the website redesign cost beforehand. 

Website is one of the most important things your prospects would want to explore before making any purchase of goods and services from your company and is also a great inbound marketing strategy. 

If you are a startup business owner whose competitors are outperforming but you are not getting great results, then you need to solve some major problems such as web page design, technical SEO issues, and changing bad content on your website. Your solution to all these problems is to opt for a website redesign process. 

Business websites these days are growing better, faster, simpler to use, and mobile-friendly. This is great for your users but to remain active is a difficult job for a marketer. 

As per reports by Business2community, the average life span of a website is 1.5 to 2.5 years or 18 to 30 months.

If you want to stand out from your online competitors, then you have to game up your online practices, and that makes all businesses land on one page i.e. to redesign a website. Website redesign cost may go from a few hundred to a thousand dollars for designing custom-based to advanced websites. 

Since businesses don’t have much idea about website redesign, we have covered all the major aspects of it so that they spend well in this process.

What is a Website Redesign?

Website redesign is a process of updating and modifying the format, content, structure, and navigation of your site to convert visitors into customers and improve its overall performance. 

According to research, 73.1% of web designers say that a non-responsive website design is one of the top reasons why audiences leave a website. Website redesign is a massive project that needs to be done with utmost care by choosing the best redesigning team as the website plays an important role in building brand image and for marketing purposes. 

There are tons of reasons to revamp your corporate website but the most important ground is to fulfill the expectations and needs of users. Revamping a website is to either change its current functionalities such as integrating social media or to design it from complete scratch such as changing the brand. 

When is the Right Time to Redesign a Website?

Redesigning a website is to maintain a balance between advanced technologies and the needs of audiences. Some of the clear signs of redesigning a website include negative customer feedback, a lower user engagement rate, and an increase in bounce rates. 

You can begin a new digital life if your website doesn’t meet user expectations or has an outdated user interface that doesn’t go with your brand identity. If your website is not user-friendly, then it is also considered high time to choose a custom web development service. 

When you continuously watch the latest industry trends, monitor your website analytics report, and analyze feedback from customers, then you will realize that website redesign is not just a want but a need to achieve your company’s goals. 

What are the Reasons for a Website Redesign?

You can successfully perform a website redesign and here are some major reasons that prove that you need to redesign your website. We have also covered tips to fix these problems.

1. The website is not mobile-responsive

If your website visitors need to pinch-to-zoom, then it needs a redesign. If some of the components of your website on mobile devices are buggy, then it may need some minor redesign work. 

Signs to look for:

• When Google Search Console sends notices related to issues in website usability
• The performance of the website on your desktop is much better than the mobile version

Tips to improve:

If Google Search Console sends notices, then you need to start auditing your website by looking at all the elements and content closely. Look at all the aspects that are hindrances in making it mobile-friendly.

2. The website looks outdated

Nothing goes trending for too long and your website can easily be outdated these days. It gets outdated if you don’t pay attention to it every single day.

Signs to look for:

• No changes have been made on your website in the last few years
• It is not getting much traffic and has a higher bounce rate i.e. 95%

Tips to improve:

You need to completely analyze your website and check when was it last updated. You may need to change the content, images, designs, and many more.

3. The website contains a lot of errors and bugs

It is not that cheap-made websites only contain bugs. It can happen if you have set a page redirect and instead of pushing users to the right page, they are redirecting nowhere. It can also happen when your WordPress plugin is not supported or updated. 

Signs to look for:

• The contact form and checkout form have not been properly designed 
• The website has no traffic
• There’s no conversion rate or engagement rate
• When visitors are turned off due to broken links, security and privacy issues, missing images, and broken links

Tips to improve:

The best way to overcome all these problems is to perform a website audit and test every button, images, videos, and many more. After this, redesign those elements and pages carefully.

4. Higher bounce rate

Sometimes your website may not be performing up to the mark and suffering from higher bounce rates. A delay of 2 seconds in loading time may result in an abandonment rate of 87%.

Signs to look for:

• Cluttered designs
• Lack of relevant information
• Slow-loading page speed

Tips to improve:

By redecoration and fixing design issues, you can easily fix your slow-loading website pages. However, it is vital to know the website redesign cost beforehand when planning to perform these changes. 

5. Slow performance

Problems may not necessarily be in the front-end but they can also be from the backend structure. CMS, database, servers, and hosting service are some of the important components that help to keep a website running smoothly. 

Signs to look for:

• Slow-loading web pages
• Images and videos not opening 
• Difficulty in navigation

Tips to improve:

• Changing the CMS will enhance and improve the overall website performance
• Update your servers
• Check the backend work of the website

6. Low conversion rates

You build communication through the website with your users in the form of images, videos, and content. If your site is not engaging, then you will face higher bounce rates and a decrease in the conversion rates of your customers. 

Signs to look for:

• Low-quality content
• No proper images and videos present on the website
• Poor navigation

Tips to improve:

You need to implement proper branding strategies by understanding the behavior of your audience. This will help you implement website redesign practices by improving the layout, elements, and content. 

7. Visitors are facing difficulty in using websites

If no changes have been made to a website for a long time in its functionalities, it can be a big problem for a company. 

Signs to look for:

• Difficulty in navigation
• Readability is not easy
• Too many CTAs present on the site
• Confusing journey till checkout process

Tips to improve:

You will need to use session recordings and heatmaps to see the user’s activity on your site. After this, you can focus on redesigning by opting for the best website redesign cost. 

8 Factors That Determine Website Redesign Cost

If you have never redesigned your website, then you might not know what to expect in terms of budget and what are the benefits of website redesign services. Here are 8 major factors that influence website redesign costs – 

1. Adding functionality 

Platforms like Drupal, WordPress, Magento, Squarespace, and many more have different requirements. If you are looking to redesign a simple website with no additional features beyond texts and images, then website redesign cost will not go that high. 

On the other hand, if you want to add new features, then the cost of a website revamp will be on a little pricey side. 

API integrations will improve the functionality of your website but will also raise the overall website redesign cost. You must be aware of the price of each integration on your website while determining the website redesign price. 

For example – Adding eCommerce functionalities will be more expensive than modifying the content of a web page. 

2. Website complexity and size

How many pages need to be redesigned? Do you have content planned for every page or will you hire someone to do it or you will do it by yourself? You should have a clear answer to all these questions to come up with an accurate quote. 

A small website that needs few customizations will be much cheaper than a larger website that needs highly customized content to revamp different pages. If more pages will need to be redesigned, then it will increase your total cost.

3. Change in brand and graphics

Do you want professional designs and custom-made infographics on your website or stock photos will be sufficient? Do you also want to use animations and videos on your website? Are you looking to change the logo of your company? 

These all will significantly affect the complete redesign price. If you want only minor redesign work in graphics, then costs will be much cheaper. 

4. Migration of content

Website redesign companies first review, edit, and format the current content and then migrate the content to a newer website. This ensures that it meets the layout and designs of the website.

If some piece of content is no longer in use and is irrelevant, then they also remove or rewrite it before redesigning the website. The price will be higher if you have more content on your website but if the content is less, then it will need fewer charges.

5. Domain name and hosting

If you choose to redesign your website, then you will need to register a new domain name and buy a new hosting plan. You can either choose website redesign and shift to a new hosting plan or you can redesign your website on the present host’s platform. You can choose a domain name and hosting with GoDaddy at a good price. 

By shifting to another hosting provider while redesigning your website, you will get more flexibility and search engines will easily crawl and index your new website redesign. Therefore, it is vital to consider these expenses in your budget website redesign project. 

6. Level of customizations needed 

Website redesigning companies face a higher level of risks in the case of designing complex projects. The more customizations you need, the higher will be the charges as it requires more effort and time to make all the necessary changes.

For example – Redesigning interactive elements and eCommerce capabilities will need more time rather than designing simple features. 

7. Responsive website redesign

If you want your website to function well on both desktops and mobile devices, then you need to redesign your website for responsiveness. 

We highly recommend that you choose this in your redesign process as it will boost your search engine rankings by making your site more attractive and engaging.

8. Adding additional features

If you want to add the latest features to your website such as social media integration or adding new plugins and tools, then your redesign budget will increase.

However, if you only want to make minor changes in the functionalities, then charges will be less. 

What are the Key Website Redesign Services?

Besides calculating website redesign cost, you must know what you want to accomplish by performing this activity. You may need a simple redecoration, complete reconstruction, or something in between. Let’s explore some of the goals in detail – 

1. Redecoration

It involves minimal website redesign costs as it is one of the least expensive approaches performed by web designing companies. Redecorating is one of the most cost-effective and quick methods to uplift a website. 

It involves making visual changes in the website layout and in designs. Some of the modifications are performed in brand colors, images, sliders, carousels, and videos. 

One thing that matters here is the usage of color psychology as by carefully selecting colors for your website, you can make it interactive for users. 

2. Rewiring

This approach involves using the latest and most innovative technology to update the website codes and back-end infrastructure to improve the overall performance. Website redesign cost using this method will be higher when compared to redecoration. 

Migrating to the cloud system and changing to a feature-rich content management system will give a higher level of security and accessibility. Price also increases on adding UX designs, plugins, additional subscriptions, and other tasks performed by experts. 

3. Remodeling 

It is the combination of redecoration and rewiring approach. With this, you will get additional functionalities and better performance. Get better results and grow your brand with higher update costs and extra development time. 

The team members here that are involved include a back-end developer, a web designer, and a technical expert who not only performs their job but also provides you with complete guidance on your project. 

This will improve your click-through rate, traffic, and improve your online presence. The costs here may be high but it is worth the investment. 

4. Rebuilding

This approach will give a rebirth to your website. The design, code, look and feel, content management system, server, and database will be replaced and designed from scratch. 

If you are changing your business strategies or doing complete rebranding, then you choose this website redesign method. Here, website redesign cost will be equal to building a new website but it will pay you in the long run. 

How Long Does It Take To Redesign a Website?

Redesigning a website varies on the basis of different factors like the size of a website, level of customization needed, availability of resources, budget, and complexity of the project. 

A simple website redesign that needs some minor changes may take up to a few weeks or a month whereas websites that involve structural changes or integration of new features may take up to several months. With clear communication and effective planning, the website redesign process can be performed easily in less time. 

How Much Does Website Redesign Cost?

Website redesign cost vary tremendously as it is impossible to get an exact figure on it. The price of a website redesign depends on various factors – 

• The Complexity of a website

• Method of redesign (self, freelancer, or agency)

• Adding customized features 

Reworking on your website is a good investment for long-term results. It was found that 50% of the consumers believe that website design is an important factor in the growth of a company’s overall brand and 42% will leave a site if it has poor functionality. 

With the website redesign, you can also reduce bounce rates and improve customer perception. Here’s a table that shows the overall costs of different ways of redesigning a website – 

The Cost of Doing Your Own Website Redesign

Do you have a tight budget for your website redesign project? Do you have enough expertise and time to do this task yourself? 

This is one of the most affordable website design costs for small-scale companies or startups. You can redesign your website on your own without breaking the bank. Performing this process on your own can sometimes be frustrating and time-consuming. You can choose a template that would range from $300 to $ 4000 and more. WordPress platform offers cost-effective themes that range from $30 to $100. 

Ensure that the selected theme has a strong track record and good reviews so that you can easily work on it without having any prior technical knowledge. On the drawback side, you will not know how to add additional functionalities if you don’t have coding knowledge. 

The Cost Of Hiring a Freelancer For a Website Redesign

The next thing that you can choose is to hire a freelance designer for your project. If you don’t want to spend much of your budget and also need a professional website, then this is the best option for your website. 

Working with freelancers will provide you with tailor-made solutions that will be aligned with your business objective. Depending on the goals and talent you hire, they charge around $2000 to $5000 for a simple website and $10,000 to $20,000 for complex websites. You can consider hiring a freelance web designer from Upwork at $15 to $30 per hour. 

They generally charge on an hourly rate basis and on their experience level which will fit your budget. Freelancers also provide custom features but that comes with a price. You can choose this option if you don’t have a complex project or for a professional-looking website, consider hiring an agency. 

However, you can face some of the downsides such as longer project deadlines if they are working on multiple projects at the same time and limited expertise. They will also not provide you with relevant suggestions or any advice on your plans, but they will just work as instructed by a company.

The Cost Of Hiring an Agency For a Website Redesign

This might be the solution most companies would need. This gives a business the ability to build anything that they want. It involves a professional team of web designers who have a lot of experience and knowledge in this field. 

This may seem to be on the expensive side but remember that agencies will work on every detail of your website such as content, conversion rate, user experience, infographics, and many more. 

During the process of a redesign, agencies will understand your entire website structure and then will suggest the necessary improvements that can be made for the betterment of the website. 

By hiring a website redesign company, you will get infinite resources from one place as you will be dealing with top-notch web developers who will assist you with development, design, content, strategy-making, and many more. 

They are familiar with the latest technologies that can be a game-changer for your online brand. It will also save you time from hiring new employees for your in-house team and you will get a pool of talented engineers who will rigorously work on your project by completing it on the deadline. 

For a superior-quality website redesign process, you will get experienced developers and project managers who will be dedicated to your project by building long-term relationships with your company. They will turn your website into a valuable asset by providing you with a higher customer engagement rate. 

You won’t even have to lift a finger as you will be rest assured that a trusted partner is working for your company to give you a great finished product.

For a simple website redesign, you can pay around $13,000 to $28,000 and $35,000 to $70,000 for unique and custom functionalities. 

Why Website Redesign Costs Have Increased?

The answer is ‘yes’. The demand for website redesigns has increased these days and thus, the more demand, the higher the price. The average cost of redesigning a website has also increased these days as sites today are more advanced and complex. 

There has also been a rise in mobile-friendly websites over the last few years. According to consumer statistics, 74% of consumers are likely to return to a website if it is mobile-friendly. 

Businesses these days not only have to come up with a stunning desktop version of their site but also with a great mobile-version too. Websites should also come up with great accessibility, user experience, and speed. 

SEO optimization also helps in the website redesigning of different companies. These are the reasons why the costs of website redesign have skyrocketed. 

Wrapping Up: Website Redesign Costs Matters A Lot

Investing in website redesign services will boost your user experiences and overall performance. Now that you have decided to choose website redesign services, you need to think about whether you are going to do it by yourself, hire a freelancer, or hire an agency. 

You can also design a custom-made website with an in-house team or you can buy a template and customize it on your own. There’s a huge difference between the cost of building a website on your own vs. the cost of hiring a freelancer or agency to perform this task as you need to have proper technical and coding knowledge to develop a professional website. 

If done carefully, then website redesign will give you tons of new business opportunities.