Telemarketing is a time-tested method of getting leads or generating sales. This can involve cold calling a database of customers and informing them about your product or service’s benefits. The objective is to either make a sale over the phone or to get a lead. Telemarketing is a sales strategy followed by many businesses both big and small. Some choose to carry out this function in-house while others choose to outsource this service to a professional outsourcing company.
If you choose to handle this process in-house, there are certain expenditures that you will have to bear. The cost of hiring, training, skill development of your sales staff has to be borne. Then, you need infrastructure for this team. Computers, headsets, CRM software, other various calling software are other expenditure that you have to bear as well.
When you outsource telemarketing services, there are many benefits that your business will get. Some of these benefits are –
- Economical option
As I already mentioned above, an in-house telemarketing process will cost your business a lot of money and effort. When you outsource this process, a big chunk of this expenditure goes away. You do not have to worry about infrastructure or technology as the outsourcing company has everything already setup. Also, if you outsource this service to a country like India, the exchange rate difference gets the job done at a fraction of the cost of in-house agents.
- Highly scalable
By outsourcing telemarketing, you get scalability in your process. The outsourcing company has resourced ready to handle any extra call volume that may arise all of a sudden. This may not be possible with an in-house team. Outsourcing Company’s well trained and efficient staff on the other hands is used to scaling their services according to client’s needs.
This is actually the number one requirement of companies looking to outsource their services. They may need to target various geographical areas that spread across multiple countries. So, they sometimes may need agents to call customers when its night time. Sometimes they may need them to work weekends. This sort of flexibility can be found easily in many call centers in India.
- Access to experienced workforce
If you are in a hurry to get your telemarketing process up and running, you do not have the time to find experienced professionals or have the time to train your existing workforce. When you outsource, you have an experienced and well-trained team, ready to go. This speeds up your entire sales process and gets you results faster.
Types of Telemarketing Services
There are generally 4 types of telemarketing, let’s discuss them below –
- Inbound Telemarketing
Inbounding telemarketing is generally used for the purpose of cross-selling or up-selling to a company’s existing customers. When customers call your helpline numbers for any queries or for any help in general, after you have helped them, you try to convince them to upgrade their service or buy another related product or service.
- Outbound Telemarketing
Outbound telemarketing is where a business calls a list of potential customers to inform them about the benefits of their product or service. The aim is to convince prospective customers to convert them into paying customers. Sometimes the objective can also be to set up product demos as well.
- B2B Telemarketing
B2B telemarketing is a major tactic for lead generation in businesses. In this type of telemarketing, a business calls high profile executives of companies that they want to do business with. They want to convert them into clients. For this purpose, it is important that only relevant people be contacted and then those leads need to be nurtured. The skills needed for this process include relationship building, building trust, strong follow ups and tenacity.
- B2C Telemarketing
B2C telemarketing is used when a company wants to directly call its end users to inform them about their products or services. Since the calls are made to consumers directly, the call volume is much higher than B2B calling. Your agents need to have convincing skills to excel in this sort of marketing.
Outsourcing your telemarketing service will ensure a boost in your company’s revenue. You reduce costs and increase profits by partnering with the right company. Octopus Tech is an emerging Indian outsourcing company that offers telemarketing services that are scalable to suit your every need. To know more about our telemarketing services, contact us today.