Top 10 Market Research Companies in India in 2025
When you want to understand your market and improve your strategies, working with a market research company can help. The company will collect all the necessary data at a granular level and provide you with the information needed to make better decisions. If your business is based in or would like to expand to India, you have several reputable companies to work with. Here are the top market research companies that you can work with.
1. Octopus Tech
Octopus Tech is more than just a market research company. The call center outsourcing forms offer a variety of services for clients on a global scale. From creative solutions that help businesses play a meaningful role in people’s lives to web development and virtual assistant services, the company offers all the essential services your business needs to proper in the Indian market.
2. Semrush
Widely known as one of the top market research companies, Semrush primarily offers keyword research and backlink analysis for businesses. Depending on your online business goals, you can use their online platform to understand the competitive market. For instance, you can find out where market traffic is healthy, areas with top growth potential, and new opportunities presented by new players.
3. Ipsos
As one of the leading global market research companies, Ipsos connects businesses with online communities. The company matches your business with a community of people that share traits with your ideal customers. With these similarities, it helps businesses figure out what the ideal customer or user in a specific market may respond to. Among the industries that Ipsos serves are retail, transportation, healthcare, politics, and automotive. Their services range from assembling custom panels for consumers, running product testing, to engaging in public opinion polling.
4. Exploding Topics
Among the research firms making strides in the use of artificial intelligence is Exploding Topics. As an alternative to market research survey companies, Exploding Topics relies on a small panel sample to provide insights into what might be the world’s largest repository of consumer insights. By collecting data across the internet, the company provides analyzed and summarized information in relation to top market trends, brands, topics, and technologies that interest businesses and consumers.
5. Edelman DXI
When looking for market research survey companies, you can also work with Edelman Data & Intelligence (DX). The company provides its clients with insights related to their target markets. This may include vital information such as customer behaviors and economic trends to aid in making better strategic decisions. They also offer content auditing, social listening and analysis, and workforce analytics.
6. IMS Marketing
When looking for top market research companies, IMS Marketing is a worthy consideration. The full-service marketing agency offers market research services for B2B clients to better understand how to position their brand. Their customized services can help with analyzing the competitor landscape, understanding customer feedback, creating market segments, and testing the feasibility of a new product or market.
7. Gartner
Gartner is another leading global market research company that offers services in almost all industries. Partnering with Gartner allows you to review prepared reports, attend industry events, and engage in personalized consulting services. With detailed information generated by the company, you can understand how to best position your brand, improve corporate purchasing, improve project strategy development and decisions, and evaluate your top market competitors.
8. Forrester
This market research firm provides insights for different types of organizations, including business, government, and technology operations. Most of the data collected is particularly valuable for B2B markets. The insights from Forrester can help with exploring what business customers need and want, preparing for supply chain and development challenges, developing your tech stack to keep pace with competitors, reviewing prepared sales strategy templates, and more.
9. Civicom
With Civico, you get both online and offline market research options. The company primarily focuses on data research projects such as usability testing, recorded in-person panels, online communities, mock jury trials, and hybrid online and in-person focus groups. They also provide an AI-powered report generation tool to aid in decision-making.
10. Kadence
This international marketing research firm offers a range of services to organizations. Their services help companies and businesses better understand customer preferences, plan the best way to enter a key market, improve market segmentation, assess brand metrics, evaluate how well marketing assets resonate with customers, and a lot more.
Which Market Research Company is Right for You?
If you are looking for a custom research solution, it is best to go with a company that understands your needs. A market research company like Octopus Tech offers personalized services by working closely with you to gather the right data.
