1. Octopus Tech

Octopus Tech is more than just a market research company. The call center outsourcing forms offer a variety of services for clients on a global scale. From creative solutions that help businesses play a meaningful role in people’s lives to web development and virtual assistant services, the company offers all the essential services your business needs to proper in the Indian market.

2. Semrush

Widely known as one of the top market research companies, Semrush primarily offers keyword research and backlink analysis for businesses. Depending on your online business goals, you can use their online platform to understand the competitive market. For instance, you can find out where market traffic is healthy, areas with top growth potential, and new opportunities presented by new players.

3. Ipsos

As one of the leading global market research companies, Ipsos connects businesses with online communities. The company matches your business with a community of people that share traits with your ideal customers. With these similarities, it helps businesses figure out what the ideal customer or user in a specific market may respond to. Among the industries that Ipsos serves are retail, transportation, healthcare, politics, and automotive. Their services range from assembling custom panels for consumers, running product testing, to engaging in public opinion polling.

4. Exploding Topics

Among the research firms making strides in the use of artificial intelligence is Exploding Topics. As an alternative to market research survey companies, Exploding Topics relies on a small panel sample to provide insights into what might be the world’s largest repository of consumer insights. By collecting data across the internet, the company provides analyzed and summarized information in relation to top market trends, brands, topics, and technologies that interest businesses and consumers.

5. Edelman DXI

When looking for market research survey companies, you can also work with Edelman Data & Intelligence (DX). The company provides its clients with insights related to their target markets. This may include vital information such as customer behaviors and economic trends to aid in making better strategic decisions. They also offer content auditing, social listening and analysis, and workforce analytics.

6. IMS Marketing

When looking for top market research companies, IMS Marketing is a worthy consideration. The full-service marketing agency offers market research services for B2B clients to better understand how to position their brand. Their customized services can help with analyzing the competitor landscape, understanding customer feedback, creating market segments, and testing the feasibility of a new product or market.

7. Gartner

Gartner is another leading global market research company that offers services in almost all industries. Partnering with Gartner allows you to review prepared reports, attend industry events, and engage in personalized consulting services. With detailed information generated by the company, you can understand how to best position your brand, improve corporate purchasing, improve project strategy development and decisions, and evaluate your top market competitors.

8. Forrester

This market research firm provides insights for different types of organizations, including business, government, and technology operations. Most of the data collected is particularly valuable for B2B markets. The insights from Forrester can help with exploring what business customers need and want, preparing for supply chain and development challenges, developing your tech stack to keep pace with competitors, reviewing prepared sales strategy templates, and more.

9. Civicom

With Civico, you get both online and offline market research options. The company primarily focuses on data research projects such as usability testing, recorded in-person panels, online communities, mock jury trials, and hybrid online and in-person focus groups. They also provide an AI-powered report generation tool to aid in decision-making.

10. Kadence

This international marketing research firm offers a range of services to organizations. Their services help companies and businesses better understand customer preferences, plan the best way to enter a key market, improve market segmentation, assess brand metrics, evaluate how well marketing assets resonate with customers, and a lot more.

Which Market Research Company is Right for You?

If you are looking for a custom research solution, it is best to go with a company that understands your needs. A market research company like Octopus Tech offers personalized services by working closely with you to gather the right data.

The post Top 10 Market Research Companies in India in 2025 appeared first on Octopus Tech.

Before we go any further, let’s really get to know what the fundamental difference is between up-selling and cross-selling.

Up-selling:  Up-selling is a strategy where your customer service agents talk to a customer that has an existing service plan with your company and try to convince him or her to upgrade that service to a more expensive package. This is generally found in the cases of telecom, broadband and cable service providers.

Read More: Live chat Agents vs Chat Bots

Cross-selling: Cross-selling is where your agents try to sell an additional item or service to the customer along with the one already purchased. Like when you buy a new smart phone and you are prompted to buy a scratch proof back cover with it or when you are subscribed to a cable package but are suggested to get an additional sports package.

Both these strategies are an integral part of the sales efforts of any business. Now let us get down to the five best practices that can help your telemarketing efforts.

1. Never push your customers

There is a fine line between trying to convince a customer to upgrade and compelling them. If your telemarketing agent seems too pushy, it will damage the reputation of your company a great deal. You may lose that customer forever and say bye to the annual revenue brought in by him. Try to make the customer understand the benefits for them in upgrading rather than just bombarding them with scripted sales pitches.

2. Capitalize on customer analytics

Use the data you have regarding previous purchases made by the customer. It will give you an insight into the buyer’s purchasing behavior. Using this knowledge you can pitch them the right product or service based on their interests. It increases the chances of them making the purchase. This strategy adds intelligence to your up-selling efforts thus improving results.

3. Set a limit for up-selling

When dealing with high-value customers, it is important that you don’t make them feel pressurized by giving them the recommendation to upgrade their services at every encounter. You need to set a limit for each customer within a given time frame and make sure your customer service agents don’t exceed that limit at any cost. This gives a more professional outlook to the company and makes the customer take notice when you actually so try to up-sell.

4. Do not ignore your customers

As mentioned before, always take into account your customer’s preferences. Do not try to cross-sell products that they have no interest in or have never shown interest in. Doing so would simply be a waste of time and effort. It is like following a blind sales strategy that has no intelligence or direction. It always makes the customer feel that your company has no regards for their interests and is only focused on making money rather than delighting customers.

5. Follow the 1/4th rule

This rule is simple. When you are cross-selling a product, make sure that it is approximate 1/4th the value of the original product. This rule stems from nothing but common sense and experience gained by telemarketing service professionals.  If someone wants to buy a sofa, you do not try to sell him a new house; rather cushion covers for that sofa.

Read more: Increase company’s revenue outsourcing telemarketing services

By following these five telemarketing best practices, you can ensure that your company’s profits increase along with your customer’s satisfaction with your services. Outsource your telemarketing services to Octopus Tech, an emerging Iundian outsourcing company to ensure a steady growth in profits and an exponential reduction in costs. To know more, contact us today.

The post 5 Telemarketing best practices for Up-selling & Cross-selling appeared first on Octopus Tech.